Samuel Harper, a forward-thinking fruit and veg supplier, needed a bold brand identity to stand out in a crowded market. The result?
A playful yet professional design system that seamlessly integrates fresh, vibrant visuals with a modern approach to storytelling.
SAMUEL HARPER
Programs: Adobe Illustrator, Adobe Photoshop
Services: Brand Identity, Packaging Design
Client: Samuel Harper (Personal Project 2024)
The challenge
The goal was to establish Samuel Harper as a unique and recognisable brand in the competitive fresh produce market. The challenge was to convey their focus on freshness while injecting a sense of fun and personality to connect with modern consumers.
The solution
I developed a branding suite that not only highlights the quality of Samuel Harper’s produce but also focuses on creating a bold and recognisable identity. Through vibrant colour palettes, bold modern typography, and striking visuals, the brand establishes a strong presence that stands out in the market. Playful messaging and witty taglines establish a relatable and approachable brand voice. Dynamic photography combines fresh produce with unexpected industrial props, creating a visually engaging contrast that captures attention. The bold typeface adds a fun yet timeless appeal, ensuring the brand resonates with a wide audience. The design system is extended across multiple touchpoints, including packaging, billboards, tote bags, and digital screens, showcasing the brand's adaptability.
